Village Dental

Overview

I served as the lead copywriter for Village Dental’s website redesign. Knowing the homepage is the most important page on a dentist’s website, the majority of my focus rested there.

The content strategy for the homepage was for a patient visiting this site to immediately understand who they’re working with, get a better feel of what to expect, and be more sure of their decision to book an appointment.

I also wanted to ensure the page was keyword optimized and user friendly, featuring clear and consistent calls-to-action.

After interviewing the client, conducting industry research, developing a content persona and creative brief, the creative team went to work developing a layout and then I started writing.

See the final homepage below.