Copywriting - Service Page upDATE for Wagner Development
This project involved updating 8 design-build service pages with compelling, conversion-ready, and SEO copy.
Copywriting - New Website for Cedar Village Dentistry
I developed copy for this Ohio dentist’s new custom website design. From tagline and headings to body copy and CTAs, my strategy was to create approachable and optimized content to help this practice attract and convert new patients.
Blogging - Green Dentistry
I adopted the tone and voice of this San Francisco dentist to write a keyword-optimized blog article on a topic many of her patients are curious about: silver fillings.
Guest Blogging - Career Contessa
Career Contessa is a popular career advice site for women, by women. I had the privilege of contributing as a guest writer. This site has strict guidelines for voice, tone, and style — being witty, intelligent, and culturally-relevant are the big 3. See how I adopted their writing style in this article about how to stay productive when you just can’t concentrate.