MillBridge Dentistry

Service Page Copy

 
 

Overview

MillBridge Dentistry is a new dental practice in a small North Carolina community. I joined this project as the lead copywriter for their new website. The website includes a growing collection of pages that outline each of their unique dental services. The goal of these pages is to rank organically while also serving as landing pages for a Google Ads strategy.

My approach to writing these service pages was to:

  • Ensure the page used SEO best practices, including optimized headings

  • Adopt the dentist’s friendly, approachable voice

  • Provide answers to common patient questions

  • Feature compelling calls-to-action, including their new patient special

  • Include patient testimonials to build trust

See the practice’s emergency dentistry service page below.