Website Copywriting


Cedar Village Dentistry

Project: New website | aCCOUNT: dELMAIN

Welcome to Cedar Village Dentistry, a young dental practice with traditional values and high-tech care.

Cedar Village came to Delmain looking for a polished new website that emphasized their relationship-driven approach and converted visitors into new patient appointments.

Adopting a trustworthy, energetic, and friendly voice and tone, I created new website copy to reflect their brand, attract their ideal patients, and meet SEO best practices. The result is approachable words that match their custom web design and help achieve their goals.

New York General Dentistry

Project: About Page | Account: Delmain

Dr. Inna Chern is an experienced New York dentist with a small-town approach. As part of her new website design project, I had the pleasure of writing her about page.

Top of mind while writing this page was Inna’s approachable and non-judgmental brand voice and tone. I wrote copy that highlights Inna’s personalized and down-to-earth approach, helping visitors feel welcome and in good hands.

Since Inna’s website launch, I’ve also had the opportunity to write a series of new service pages, including:

WAshington Roofing Company

Project: Emergency Repairs Page | Account: Delmain

It’s pouring rain and there’s water trickling through your ceiling. What do you do? Grab a bucket to catch the leak, then pull out your phone and search for someone to fix it! I wrote this emergency roof repairs page with just such a situation in mind.

Washington Roofing Company offers 24/7 emergency roof repairs. They needed a page focused on driving organic traffic that would also serve as a landing page for Google Ads campaigns.

I wrote copy that features straightforward CTAs, information about the company to inspire trust, and a FAQ section that answer common questions and helps a visitor make a quick decision.

The Houston Dentists


Dr. Kathy Frazar is a nationally-recognized and awarded cosmetic dentist. Her website content needed to reflect her place in the industry and drive new leads.

After collaborating with the client to develop her content persona, I wrote sophisticated yet personable copy catered to Dr. Frazar’s high-end southern and predominantly female audience. My content strategy for The Houston Dentists also included…

  • Making it easy for patients to find the site through online searches

  • Giving patients the information they need to make a decision about becoming a patient

  • Emphasizing Dr. Frazar’s approach to whole body health and dental care

*Website currently in development*