The Houston Dentists

 

Dr. Kathy Frazar is a nationally-recognized and awarded cosmetic dentist. Her website content needed to reflect her place in the industry and drive new leads.

After collaborating with the client to develop her content persona, I wrote sophisticated yet personable copy catered to Dr. Frazar’s high-end southern and predominantly female audience. My content strategy for The Houston Dentists also included…

  • Making it easy for patients to find the site through online searches

  • Giving patients the information they need to make a decision about becoming a patient

  • Emphasizing Dr. Frazar’s approach to whole body health and dental care

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