The Houston Dentists
Dr. Kathy Frazar is a nationally-recognized and awarded cosmetic dentist. Her website content needed to reflect her place in the industry and drive new leads.
After collaborating with the client to develop her content persona, I wrote sophisticated yet personable copy catered to Dr. Frazar’s high-end southern and predominantly female audience. My content strategy for The Houston Dentists also included…
Making it easy for patients to find the site through online searches
Giving patients the information they need to make a decision about becoming a patient
Emphasizing Dr. Frazar’s approach to whole body health and dental care