Green dentistry

Blogging

Blogging-Copywriting.jpg

METHOD

  • Research topic and similar blog posts, contact client with technical questions on the topic

  • Keyword research (Tools: Google Search, Google Search Console, Google Analytics)

  • Review content persona for brand guidelines

  • Write blog post (3 hours)

  • Client review, feedback, and approval

6-MONTH RESULTS

  • 40% of total organic site pageviews and 53% of organic site landing pageviews

  • 9,408 landing page sessions

  • 13 conversions (call, get directions, contact form completion)

  • #1 result for Google search “mercury fillings bad”