Shauna Simons

Green Dentistry - Blog pOst


Green-Dentistry-Blog-Post-Copywriting-Clip.jpg

Project Details

Method

  • Research topic and similar blog posts

  • Contact client with technical questions on the topic

  • Keyword research (Tools: Google Search, Google Search Console, Google Analytics, LSI Keyword Planner)

  • Review client’s content persona for brand voice and tone guidelines

  • Write blog post (3 hours)

  • Review and client approval

6-month Results

  • 40% of total organic site pageviews and 53% of organic site landing pageviews

  • 9,408 landing page sessions

  • 13 conversions (call, get directions, contact form completion)

  • #1 result for Google search “mercury fillings bad”