Shauna Simons

Copywriting - New Website for Cedar Village Dentistry


Welcome to Cedar Village Dentistry, a young dental practice offering high-tech care. Cedar Village came to Delmain looking for a polished new website that emphasized their relationship-driven approach and converted visitors into new patient appointments. 

Adopting the brand’s trustworthy, energetic, and friendly voice and tone, I created new website copy to reflect the practice’s brand, attract their ideal patients, and meet SEO best practices. The result is approachable words that match their custom web design and help achieve their goals. 

Project Details

  • Client: Cedar Village Dentistry, Mason, OH

  • Industry: Dentistry

  • Project: Website copywriting for new website design

  • Element Written: All copy (launched with 9 pages — home, general, surgical, implants, IV sedation, cosmetic, meet the team, new patients, contact)

Brand Voice & Tone

  • Young but professional

  • Trustworthy

  • Energetic

  • Friendly

  • Community-oriented

Content Persona

Ideal Customer

  • Age: 40-55

  • Location: Mason, OH

  • Income: $80-$100k+

  • Education: College

Goals

  • Looking for a patient-focused dentist who actually cares

  • Wants high-quality and personalized care, all the services they need under one roof

  • Wants a comfortable and modern dentist office experience

Common Concerns

  • Paying for dental procedures 

  • Bad dental experience in the past

Frequently Asked Questions

  • When can you see me?

  • Do you take my insurance?

  • Do you perform the service I’m looking for?

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